Hi,

This time of year feels like such a whirlwind and I can't help but appreciate Giving Tuesday and the sentiment behind it. 

With every purchase you make today, we're committing to donate 10% of profits to charities we've partnered with. These aren't some random charities –they're two causes we feel very passionate about because, like a lot of the products we sell, they help transform the athletic community for the better. 

First up is &Mother, which was introduced to us by our High-Performance Team athlete Chelsea Sodaro, mother, and winner of the IRONMAN World Championships. The mission of this barrier-breaking organization is to support female athletes who have embraced motherhood.

&Mother offers much needed support to moms so they can continue to thrive in their chosen athletic pursuits. For a long time, there was a real dearth of sponsored support for women in this transformative stage of life, so I'm thrilled that we can offer some support. 

Then there's the Wish for Wheels - which gifts brand new bikes and helmets to 2nd graders at Title I schools. With 95,000+ bikes donated nationwide, they are helping thousands of kids experience the joy, confidence, and freedom of riding - and today, we get to help pedal that impact forward. 

10% of profits will go to these two worthy causes. So, not only are you doing a good thing for yourself by purchasing items that will keep you active, but you're empowering us to empower others.

Good work all around. 

- Matt

Founder
The Feed.