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Just For You 2 Ways to Trade Amazon Ahead of EarningsWritten by Sam Quirke. First Published: 1/20/2026. 
In Brief- Amazon heads into earnings well below its November high, though with an intact uptrend.
- Bulls see a catch-up trade taking shape after a flat 2025, while the bears want proof that growth has not quietly peaked.
- With analyst support also very strong, it's hard not to want to buy into Amazon's potential—the only question is when.
Shares of tech giant Amazon.com Inc. (NASDAQ: AMZN) have been trading just above $230 the week of Jan. 20 as the company prepares for its first earnings report of the year, due in early February. Technically, the stock remains in an uptrend, supported by a clear run of higher lows, but it is also starting to look uncomfortably flat. Amazon has struggled for weeks to push through the record high it set in November, and that hesitation has left the stock in limbo while the broader market moves to fresh highs. A freight train pulling 50 railcars can be worth $2 million in economic value. That's the idea behind a new trading concept called the Money Train Method. Imagine bumping your win rate from 50 percent up to 60, 75, or even 80 percent while increasing each trade's profit potential to an average gain of 20 to 30 percent, with triple-digit runners possible. The strategy also builds in downside protection with a reward-to-risk ratio of 1.2 to 1. See how the Money Train Method works. That divergence—rare for Amazon—makes this upcoming report especially important. On the one hand, Amazon has a long list of positives working in its favor. On the other hand, it finished 2025 essentially flat and hasn't yet hit the ground running in 2026. With geopolitical tensions rattling markets, this earnings report feels less like a routine update and more like an opportunity for Amazon to shake off its slumber and reassert the longer-term uptrend. Below is a closer look at the setup and two ways investors might approach it. Framing the SetupLooking at the chart, the picture is straightforward. Having retreated from the high it hit in early November, Amazon needs to re-ignite momentum soon; if it doesn't, the stock will likely begin to drift lower. That said, Amazon has continued to hold its higher-low structure, which is encouraging and suggests buyers are still stepping in on weakness. However, momentum cannot persist indefinitely without progress, and at some point the stock needs to prove it can set a new high to justify continued optimism. The burden of proof is currently on the bulls, and a strong earnings report would go a long way toward shaking the stock from its slumber. Analysts are generally upbeat that 2026 can be a solid year for Amazon, but the company needs to deliver the numbers to match those expectations. Option #1: Back the Catch-Up TradeFor the more aggressive investor, buying ahead of earnings is a viable play if you believe Amazon is unfairly priced by the market. The idea is that a solid report could trigger a catch-up rally after Amazon underperformed in 2025 while the rest of the market moved higher. Analyst support—from last quarter and so far this year—bolsters that case. Recent reiterations and upgrades, including notes from Scotiabank and New Street Research, feature price targets ranging from the mid-$260s to $350, supporting the argument that AMZN may be undervalued today. Even with rising geopolitical risk, firms like Wedbush continue to argue that large-cap tech, including Amazon, remains an attractive place to be. For investors willing to accept the volatility that can precede and follow earnings, this approach is about positioning early and trusting the longer-term story. Option #2: Wait for ConfirmationThe more cautious strategy is to wait on the sidelines until earnings reduce uncertainty. After trading sideways for an extended period, some investor confidence has eroded, and there is a legitimate case that the stock needs to prove growth hasn't stalled before it can move higher. This approach also accounts for macro risk. With markets sensitive to geopolitical headlines, even a decent earnings report could receive a muted reaction if it fails to check enough boxes for bulls. Waiting helps avoid a potential sell-the-news response and lets investors enter once the direction is clearer. The trade-off is that clarity and comfort often come at a higher price. If Amazon rallies toward the $260 level on strong numbers, latecomers may be forced to chase gains. Which approach is right depends on your risk tolerance and time horizon. Aggressive investors might buy in ahead of the print or use options to express a bullish view, while conservative investors may prefer to wait for confirmation and use position sizing or hedges to manage downside. Whatever strategy you choose, plan your entry, set risk limits, and be prepared for volatility around the report.
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