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Just For You Why Amazon's 'Overbought' Signal Isn't a Red FlagBy Sam Quirke. Originally Published: 1/13/2026. 
In Brief- Amazon's RSI has pushed into overbought territory, a signal that likely reflects strength rather than exhaustion.
- The move comes after weeks of higher lows, with earnings now looming as a major near-term catalyst.
- Combined with firm analyst conviction, the overbought signal may confirm that bulls are firmly back in control.
Shares of tech giantAmazon.com Inc (NASDAQ: AMZN) surged more than 10% last week, kicking off what could be a decisive run toward November's all-time high. The move didn't come out of the blue — for months the stock has been carving a steady series of higher lows, quietly building pressure beneath the surface even while the dramatic gains were delayed. As the rally has gathered fresh pace, one technical indicator is attracting attention. Over the past week, Amazon's relative strength index (RSI) climbed to 70, a level traditionally associated with overbought conditions. In many stocks that would be a cautionary signal. With Amazon, however, the context suggests it may be a positive confirmation of bullish momentum. Why Overbought Doesn't Always Mean OverdoneThe RSI is a momentum indicator that measures the speed and magnitude of recent price moves. Readings above 70 are typically described as overbought, suggesting a stock may be due for a pause or pullback. The opposite is true as well: readings at or below 30 indicate oversold conditions and a higher probability of a bounce. In sustained uptrends, an RSI can remain elevated for extended periods as buyers step in on minor dips. Rather than signaling a top, an RSI that is just crossing into overbought territory can confirm that momentum has shifted decisively in the bulls' favor. Amazon's current setup looks more like that latter scenario than the former. Importantly, this rally hasn't been driven by a single catalyst or headline. It follows weeks of steady accumulation and improving sentiment, both of which bode well for the stock's near-term prospects. Earnings Timing Could Favor Amazon BullsAnother reason to view the overbought signal more positively is its timing. Amazon's next earnings report is scheduled for the end of January. Historically, that period hasn't been a good time to bet against the stock, and the bears appear to be aware of that. The company has a strong track record of performing well both into and out of earnings, and with the RSI suggesting the bulls are in control, the risk-reward profile looks increasingly attractive. It's also notable that Amazon finished last year essentially flat despite consistently delivering solid results. That means this rally isn't coming off a period of excess optimism; rather, the market may finally be catching up to a company that looks fundamentally strong. Bullish Analyst Sentiment Confirms Amazon's Momentum ShiftAmazon's momentum is being reinforced by overwhelming analyst support, with multiple firms maintaining bullish ratings and price targets north of $300. With the stock trading below $250, the path of least resistance remains higher. Overbought readings tend to carry more weight when fundamentals are deteriorating or sentiment is euphoric. Neither applies here. Analysts remain broadly optimistic, expectations are high for another earnings beat, and the narrative around Amazon's growth drivers remains intact. Rather than signaling froth, an RSI around 70 in this context suggests the market is committing capital in size. Seen that way, the indicator looks less like a reason to step aside and more like confirmation that a new phase of the rally may be underway. How Investors Might Approach Amazon HereThat doesn't mean the next leg of the rally will be perfectly linear. Short-term pauses or minor pullbacks are always possible, especially after a sharp weekly gain. But the broader takeaway is that the stock has failed to break its multi-month uptrend and the bears appear to have lost ground. If Amazon can consolidate — or add to — its recent gains in the coming sessions, it will be difficult to bet against the stock heading into earnings in two weeks.
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