recipes for healthy food: Data Dive #52: Ending BI Sprawl with Georgia-Pacific and PepsiCo 🤝


We're hosting a theatre session at the Gartner Data & Analytics Summit 2026.	View in browser

Data Dive #52: Ending BI Sprawl with Georgia-Pacific and PepsiCo 🤝

Hey ,

If you're heading to the Gartner Data & Analytics Summit, don't miss our theater session on March 9th at 1:40 PM ET in Theater 2!

Join Matt Robuck, VP of Data and Analytics at Georgia-Pacific, and Richard Martin, Senior Director for Strategy and Transformation at PepsiCo, alongside Logan Havern, Founder & CEO of Datalogz, as they tackle one of enterprise BI's biggest challenges: sprawl.

Large enterprises have invested heavily in BI, yet many still face duplication, rising costs, and complexity now accelerated by AI. This session offers two practical paths forward, exploring how both companies are rethinking BI governance and operations, from platform optimization and workspace management to automated controls across data models and report lifecycle management.

Also visit us at Booth 430 at the Analytics & BI Village to see Control Tower in action across Power BI, Microsoft Fabric, Tableau, and Qlik. We hope to see you there!

📊 Why Analytics Still Doesn't Drive Decisions and How That's Changing

In a recent Datalogz webinar, CEO Logan Havern and Director of Product Anouk Gorris argued that most enterprises are not ready for decision intelligence because their BI foundations are not ready.

Our customer data shows a 77% year-over-year increase in reports and dashboards from 2025 to 2026, and AI is accelerating that sprawl, not solving it. When people cannot find, trust, or verify existing assets, building something new is always faster than reusing what exists.

This is where BI Ops becomes critical. As Anouk put it during the session: you cannot automate trust, you have to engineer it. Decision intelligence is a trust problem before it is an AI problem, and the teams that get there first will treat BI Ops as a core discipline, not cleanup work.

🚗 Datalogz Team on the Road!

Conference season is officially on. For the Datalogz team, it remains one of the fastest ways to stay close to what is changing in data and AI, especially governance, cost, platforms, and outcomes.

Where to find us in March:

📍 Gartner Data & Analytics Summit, Orlando (March 9–11, 2026)

📍 FabCon, Microsoft Fabric Community Conference, Atlanta (March 16–20, 2026)

📍 SQL Saturday Atlanta 2026 - AI & BI (March 21, 2026)

Attending either event? Connect with the team for a coffee, a quick hello, or a focused discussion on BI Ops, Fabric, governance, and cost optimization.