recipes for healthy food: When “Just Doing It” Isn’t Enough

In partnership with

Photo: Nike

Another one bites the dust. 👀

There's a very interesting trend happening in retail right now — companies are reporting solid earnings, ticking all the right boxes, but still getting punished by the market.

Nike (NKE) is the latest victim.

The company beat expectations for its fiscal third quarter, posting $11.28 billion in revenue and 35 cents per share in earnings, both comfortably ahead of forecasts. 🎉

But investors weren't impressed.

Shares dropped over 10% in after-hours trading, because (as always) it's not about where you are, it's about where you're going. 📉

Nike's not-so-positive outlook didn't help things.

The company is now expecting sales to fall between 2% and 4% next quarter, instead of growing as analysts had hoped. Even more concerning, full-year sales are projected to decline slightly — not dramatic, but definitely not the optimism markets were hoping for.

And then there's China. 🇨🇳

Nike saw a 20% drop in sales in its China market next quarter (and expecting things to go down more) — which is a big deal considering that it's a key market, with the region accounting for roughly 15% of total revenue.

North America, however, is holding steady (up about 3%), but it's not enough to offset the overall downturn.

Unfortunately, the issues don't stop there.

Nike's gross margin fell to 40.2%, marking yet another decline, largely due to (ding, ding, ding… you guessed it!) tariffs and heavy discounting to clear excess inventory. 🛍️

As mentioned before, this isn't just a Nike problem.

Between ongoing geopolitical tensions, rising prices, and cautious consumers, the entire retail sector is basically walking on eggshells right now. And when uncertainty rises, investors start pricing in worst-case scenarios… fast.

Nike, for its part, is still deep in turnaround mode under CEO Elliott Hill — cutting inventory, refocusing on core products, and leaning more into wholesale partnerships (which, by the way, grew 5% this quarter).

But turnarounds take time, and markets aren't exactly known for patience. 😕

Trade the Future. The Final Four Starts Saturday.

The Final Four is set: Arizona, Michigan, UConn, and Illinois all punched their tickets. But watching the games is only half the fun — what if you could put real money behind your predictions?

Kalshi is a federally regulated exchange where you buy and sell contracts based on the outcomes of real-world events. March Madness, elections, economic data, weather — if it's happening, there's probably a market for it.

I'm placing a trade on Arizona to cut down the nets. Their balance on both ends of the floor has been unmatched all tournament. But the beauty of Kalshi is you don't have to agree with me — you just have to have a take.

Sign up now and get $10 free to place your first trade. No fees on your first deposit. Browse all available March Madness markets here.

Claim Your Free $10