A $4–8B Market Is Changing Quickly

College Merch Demand Isn’t What It Used to Be ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  

You are receiving this email because you are subscribed to Morning Watchlist from Behind the Markets. If you no longer wish to receive these partner emails, please unsubscribe here. This message is from Digital Brands Group. This Shift in College Sports Will Surprise You College merchandise has always been a big market. But the way demand forms is changing. Instead of seasonal cycles, interest now builds in real time: driven by athletes, games, and moments. That creates a gap. Most traditional systems weren't built to respond that quickly. But one Nasdaq company is ready. It's already operating across multiple schools, like Alabama, where this kind of demand is becoming common. As athlete-driven economics continue to expand, the ability to capture demand quickly may become one of the most important advantages in the space. Learn More > We are issuing this disclosure in compliance with Section 17(b) of the Securities Act, which requires us to disclose any compensation received or expected to be received in cash or in kind in connection with the purchase or sale of any security. We would like to inform you that we have received or expect to receive compensation in connection with the purchase or sale of the securities of Digital Brands Group, Inc. (DBGI). The compensation consists of $5,500 and was received/will be received from i2i Marketing Group. This communication should not be considered as an endorsement of the securities of adviser Digital Brands Group, Inc. (DBGI) and we are not responsible for any errors or omissions in any information provided about the securities of Digital Brands Group, Inc. (DBGI) by Digital Brands Group or i2i Merketing Group. We encourage you to conduct your own due diligence and research before making any investment decisions. You should also consult with a financial advisor before making any investment decisions. This disclosure is made as of 05/07/2026. Our mailing address is: Behind the Markets, LLC 4260 NW 1st Avenue, Suite 55 Boca Raton, FL 33431 Copyright © 2024 Behind the Markets, LLC, All rights reserved. You're receiving this email as part of your subscription to Behind the Markets. For more information about our privacy practices, please review our Privacy Policy or our Legal Notices. Behind the Markets You are receiving this email because you are subscribed to Morning Watchlist from Behind the Markets. If you no longer wish to receive these partner emails, please unsubscribe here. Today's Bonus Content: AI’s next bottleneck isn’t chips. It’s balance sheets.