Weakness may be an opportunity in shares of Adobe (NASDAQ: ADBE). The tech giant, under pressure in recent months, appears to have bottomed out. And analysts appear far more bullish on a rebound. Plus, ADBE’s long-term AI story is still strong.
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As concerns over competition in artificial intelligence weigh on shares, analysts believe the market has become overly pessimistic about ADBE’s growth prospects. Now, with the stock trading at a discounted valuation, technical indicators pointing to a potential bottom, and the company’s expanding generative AI role, Adobe could be one of the top AI software stocks to watch.
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For one, technical indicators suggest selling pressure is over. After becoming excessively oversold, Relative Strength Index (RSI), Moving Average Convergence Divergence (MACD), Williams %R, Money Flow, and Full Stochastics have all started to pivot upward after reaching extreme oversold levels. These signals often indicate that selling pressure is fading and buyers are gradually returning to the market.
In addition, ADBE appears to have established solid technical support around the $190 level, where buyers have repeatedly stepped in to prevent further declines. If momentum continues to improve, the next meaningful resistance level sits near $220, providing investors with an attractive initial upside target.
Two, Wall Street Is Becoming More Optimistic
HSBC recently upgraded Adobe to a Buy rating with a $308 price target, suggesting meaningful upside from current trading levels. According to the firm, ADBE’s recent weakness has left the stock significantly undervalued relative to its long-term earnings potential.
HSBC also argued that many of the market’s concerns surrounding artificial intelligence have become exaggerated. Investors have worried that generative AI could disrupt Adobe’s core business by making creative tools more accessible through competing platforms. However, the firm believes those fears have been overdone and fail to recognize ADBE’s own aggressive AI investments.
“HSBC added that Adobe currently trades at about 8.5 times its projected 2026 non-GAAP earnings, a discount to the broader software sector despite offering earnings growth broadly in line with peers. The bank said the valuation fails to reflect Adobe’s resilience and its ability to monetize AI capabilities over the longer term,” as noted by Investing.com.
Three, AI could be a major growth catalyst
ADBE is increasingly becoming one of AI’s biggest beneficiaries.
The company has already integrated generative AI across its Creative Cloud, Document Cloud, and Experience Cloud platforms through its Firefly family of AI models. These tools allow users to generate images, edit photos, extend backgrounds, create video clips, generate text effects, and automate repetitive design tasks with simple text prompts.
Adobe’s Experience Cloud, for example, uses AI to help businesses analyze customer data, automate marketing campaigns, personalize websites, and optimize digital experiences. As companies invest more heavily in AI-driven marketing, Adobe stands to benefit from increased enterprise spending.
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While concerns about AI-driven competition have weighed the stock, the company is well-positioned for AI growth. At the same time, Wall Street appears to be warming back up to the stock. HSBC’s recent upgrade reflects a growing belief that the market has become too pessimistic about ADBE’s outlook.
Adobe appears to have many of the qualities that have made it a market leader for decades: a loyal customer base, recurring revenue, a strong competitive position, and the financial resources to continue investing in the next generation of creative and enterprise software. If the company continues executing on its AI strategy while delivering steady earnings growth, today’s weakness could ultimately prove to be an attractive entry point for patient investors.
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