For example, analysts at Rothschild & Co. Redburn recently upgraded AAPL to a Buy rating and gave the stock a $400 price target. That is a significant vote of confidence and suggests the firm believes the stock has plenty of room to move higher.
Investors will be watching closely to see what Apple announces, expecting the company to introduce new hardware, including updated iPhone and Apple Watch models. But there is another product that has generated even more excitement: a possible foldable iPhone.
Apple has not officially confirmed that it will launch a foldable iPhone. Still, speculation about the device has been growing.
If Apple does unveil one, it could be a major moment for the company and its stock. Foldable smartphones are becoming more popular around the world. In fact, according to MacRumors, global foldable smartphone shipments are expected to increase by 20% in 2026 compared with last year. Apple entering the market could be one of the factors helping drive that growth.
A foldable iPhone could also give Apple another reason for customers to upgrade their phones.
The company already has a sizable customer base, and Apple fans have shown a strong willingness to buy new products when the company introduces something compelling. That could make an Apple foldable phone especially important.
If the product receives a strong response from consumers, investors could begin to see it as another long-term growth opportunity for the company.
There Are Still Risks for Investors
However, there are still plenty of reasons to be cautious. First, Apple has not confirmed that a foldable iPhone is coming. Investors should not assume that a rumored product will be announced until the company makes an official announcement.
There is also the possibility that expectations have already become too high. Apple is one of the most closely watched companies in the world, and investors often expect a lot from its major product launches. If the September event fails to impress, the stock could pull back.
Third, Chief Executive Officer (CEO) Tim Cook is leaving his post on Sept. 1. While this has been a clean succession process and there is optimism about the incoming CEO, investors will want to see for themselves if their perception matches up to the reality.
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For now, the company has several things working in its favor.
For starters, the stock recently broke above an important resistance level. Although it’s pulled back from that recent high, AAPL still trades around its 50-day simple moving average (SMA).
Third, every time Apple has a major product event, it creates an opportunity for news that could provide another boost to investor sentiment.
The biggest question is whether Apple will surprise investors with a foldable iPhone. If it does, the announcement could give the stock another reason to move higher. Investors should still expect some volatility as the September 9 event approaches. The foldable iPhone remains unconfirmed, and there is no guarantee that Apple’s shares will continue to rise.
Still, the setup is worth watching.
The September event may ultimately determine whether the recent strength in Apple stock is the start of a bigger rally or simply a short-term move.
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