Analysts say Apple (NASDAQ: AAPL) still has plenty of upside potential. In fact, HSBC recently upgraded Apple from a “Hold” rating to a “Buy” and raised its price target from $260 to $366 per share. The upgrade reflects growing confidence in Apple’s artificial intelligence strategy and a strong lineup of new products expected over the next year.
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According to HSBC, these developments could encourage millions of customers to upgrade their devices, creating another wave of growth for the tech giant.
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While many technology companies have invested heavily in AI infrastructure, Apple has taken a different approach. Instead of spending substantial amounts in data centers and computing power, the company is focusing on bringing AI directly to its existing devices.
Apple’s AI platform, known as Apple Intelligence, is expected to play a much larger role across iPhones, iPads, and Macs. The software is designed to provide users with smarter and more personalized features while maintaining Apple’s focus on privacy and security.
HSBC believes AAPL is entering an important turning point as these AI features become more advanced and widely available.
The bank pointed out that Apple spends only a small percentage of its revenue on capital expenditures compared with large cloud computing companies. So, rather than competing in the expensive race to build massive AI infrastructure, Apple can instead take advantage of its base of about 2.5 billion active devices around the world.
That gives the company a ready-made audience for its new AI features without requiring customers to switch to a different platform.
Siri Set for a Major Upgrade
One of the biggest developments expected this year is the launch of a more advanced version of Siri. AAPL is reportedly preparing an “agentic” version of its voice assistant. Unlike traditional digital assistants that mainly respond to simple commands, agentic AI is designed to complete more complex tasks, understand context, and act on a user’s behalf.
A significantly smarter Siri could make Apple devices more useful in everyday life, encouraging existing customers to upgrade to newer iPhones, iPads, and Macs that support the latest AI capabilities.
HSBC believes these improvements could help drive stronger demand for Apple’s products and support further gains in the company’s stock price.
Strong Product Pipeline Adds to the Bullish Outlook
AI is only part of the story.
HSBC also highlighted AAPL’s upcoming product launches as another reason for optimism. The analyst believes Apple has one of its strongest innovation pipelines in years, with several highly anticipated devices expected to be announced. Among the biggest rumors is the launch of Apple’s first foldable iPhone, for example
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HSBC believes that strategy could work in Apple’s favor with AI. Instead of competing directly with companies spending massive sums on AI infrastructure, Apple is concentrating on delivering useful AI features to the billions of devices already in customers’ hands.
Combined with a busy product launch schedule that includes upgraded iPhones and the expected foldable iPhone Ultra, the company may be entering a new phase of growth.
HSBC believes Apple’s expanding AI capabilities and innovative product roadmap position the company for continued success. If those expectations are met, the recent record high for AAPL’s stock may not be the end of its rally, but another milestone along the way.
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